Norbert Rasch
KEYNOTE LECTURE
Graphical abstracts — what matters to improve your next one
Norbert Rasch
Mittweida University of Applied Sciences, Germany
ABSTRACT
We look at examples and try to learn, why some are more effective in communicating visually than others.
A hands-on approach to start your own graphical abstract is given, the basics of color, typography, shapes, and lines are covered. You’ll get advice how to lead the eye of the viewer and avoid unnecessary mistakes.
SPEAKER BIOGRAPHY
- born 1967
- 1998 Diploma Degree in Design from University of Art and Design Halle/Saale, Germany
- Designer and Art Director in Design Agencies
- vocational teacher in media design in Chemnitz, Germany
- since 2014 senior lecturer for design, visual communication and photography at Hochschule Mittweida, UAS
